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HubSpot CRM Setup for the Biggest Car Dealership in Europe
Emil Frey AG
Car Dealership
Switzerland
8 weeks
2023
Europe's largest car dealership group required a CRM platform robust enough to manage thousands of daily sales interactions across multiple locations and brands. We implemented HubSpot with custom integrations to their dealership management systems, automating prospect follow-up, service recommendations, and inventory matching. The platform provides unified visibility into customer purchase history, service patterns, and lifetime value—enabling management to optimize sales operations, improve customer retention, and maximize revenue per customer across their extensive dealer network.
Challenges
Dealership network operated with limited visibility into customer data and sales processes across locations and brands.
No systematic approach to following up with prospects or customers interested in multiple vehicles over time.
Sales team efficiency varied widely across locations due to inconsistent processes and lack of best practice sharing.
Difficulty identifying high-value customer segments or predicting future service and purchase needs.
Goals
Implement HubSpot as the unified CRM platform across all dealership locations and brands.
Automate prospect follow-up and match customers with vehicles and services aligned to their needs and history.
Establish standardized sales processes that improve conversion rates and customer satisfaction across the network.
Create analytics and dashboards that enable data-driven optimization of sales and service operations.
Results
Centralized platform provided visibility into thousands of customer accounts,high-value repeat purchase prospects.
Automated follow-up process increased secondary vehicle and services sales.
Service recommendation workflows identified customers due for maintenance, generating additional service revenue.
Sales team consistency improved, with conversion rates converging toward top-performing locations, increasing network revenue.
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