CRM
Pipedrive and HubSpot, set up by certified partners since 2013. Launchpad to get started, Scale-up to rebuild, Care to keep it running.
Explore CRM servicesPipedrive and HubSpot assistants do the basics well. The hard parts of your business need a frontier model with your context, your rules and your tools. We set up the CRM, build the apps around it, and give your company its own brain. We call it Metabrain.
MetaBot runs on our own Metabrain. Ask it anything about your setup.
Ask MetaBotOfficial partners & certified integrations

What we build
Pipedrive and HubSpot, set up by certified partners since 2013. Launchpad to get started, Scale-up to rebuild, Care to keep it running.
Explore CRM servicesMake workflows, integrations and custom apps around your CRM. Accounting, phone, forms, marketplaces, whatever your process touches.
Explore apps and automation
A brain for your company: context, playbooks, skills, tools and permissions your AI works from. Built on top of the apps above, in your own accounts.
Explore MetabrainExpert CRM setup and a company brain from the same team. We have not found anyone else who does both.
Metabrain
We teach your team how to use MCPs, skills, context and a harness, instead of googling and building sloppy software.
They do what the official MCPs do, but with our expertise baked in. MetaPipe for Pipedrive, MetaHub for HubSpot.
Your logic, your rules, your playbooks. Versioned and permissioned.
Company brains we are building. The client summaries below describe the wider engagement.
We built the OSI Brain, an MCP server that puts their entire sales playbook into chat: identity lookups, email validation, vendor and block list gates, enrichment through ZoomInfo and Apollo, and AI email drafting that writes straight back into HubSpot.
Read case study: OSI GlobalUK luxury fashion brand on Pipedrive. A brain MCP on their own VPS plugs CRM, inventory and reporting into chat, so the team pulls records and builds reports without opening a dashboard.
Read case study: Derek RoseSwiss real estate developer. A brain MCP gives the team write access to HubSpot, Missive, Google Drive and Make from chat: deals, inbox triage and document filing in one conversation.
Read case study: CREATIO AGGerman tax and advisory firm. An MCP layer over Pipedrive plus a DATEV connector lets staff move client data through an AI app under the permissions the CRM already enforces.
Read case study: Dr. SchauerPremium rail journeys booking platform. A self hosted brain turns product knowledge from Miro and Drive into versioned Markdown and answers the travel experts in chat with the source attached.
Read case study: RailwayheroMetawork Brain is our own operating system, built as an MCP server so Claude reads and writes our project knowledge, YouTrack issues, meeting transcripts and client docs from chat. It also powers this website and the client portal.
Read case study: Metawork StudioBuilt with Metabrain
Every case study on this site is generated by our brain. Tasks, context, meetings and video recordings explain what exactly was built.
Every hour on every task is logged through the brain into our tracker. Every piece of information builds the context people work with. Fewer meetings, more solutions.
MetaBot answers from the same tools our team uses to build setups.
Talk to MetaBotWe’ve implemented CRM systems, built automation, and improved digital workflows for growing businesses across sales and operations. Serving clients across the UK, US, Netherlands, Sweden and the DACH region.
Foundation work is what we are certified for. We build Pipedrive and HubSpot setups. Make automation. AI tools that you own. Including training and ongoing support for your team.
Compare Pipedrive and HubSpot costs
In flight or completed in the last 6 months.
Active work
Six active engagements we’re currently building or scaling.
Consolidating CRM stacks across two acquired entities (Contentserv, ShoppingFeed) into Salesforce — unified pipeline visibility across three companies.
Read case studyFully automated mandate-to-invoice flow across Pipedrive, Clockodo and Bexio — Swiss law firm now ships monthly invoices with minimal manual touch.
Read case studyEnd-to-end digital stack for a UK luxury watch retailer: WooCommerce, Pipedrive CRM, Make workflows, WhatsApp sequences, plus WatchFinder and Chrono24 marketplace integrations.
Read case studyLead enrichment and order processing across HubSpot, Zerobounce, Apollo and Sales Navigator — inbound capture through dynamic pricing without manual handoff.
Read case studyPipedrive + Make infrastructure for a German automotive platform — lead routing across dealer desks, broker platforms and inquiry forms unified into one CRM.
Read case studyPipedrive-based intake-to-invoice for German coaching practices — Brevo email, Perspective forms and EasyBill invoicing wired into a single flow.
Read case studyCRM implementations for 5–500 person companies, since 2013. Selected engagements below.
Fit check
We’re a small specialist firm. We take fewer engagements and go deeper. That makes us the wrong fit if:
If that’s you — no hard feelings. We know smaller studios and freelancers we’re happy to refer you to.
MetaPipe connects your AI assistant directly to Pipedrive via MCP — real API calls, not manual relay. Ask Claude or ChatGPT to update deals, find stalled leads, or manage tasks, and it actually does it. No hallucinated fields, no silent failures.
Sequences don't allow inserting fields in notes or activity titles. But workflows do.
Deep Dive New feature allows sorting the deals in the pipeline view.
Pipedrive In this post, we’ll cover 3 ways to import data in Pipedrive and explain the benefits and shortcomings of each.
Pipedrive Compare Pipedrive vs HubSpot in 2025: pricing, AI tools, sales features, and full cost breakdown. Learn which CRM fits your business and why.
Pipedrive This post explains how to combine Pipedrive Sequences and Workflow Automations to send automated emails from each user’s inbox. Avoid creating dozens of duplicate workflows and simplify email automation for your team with this powerful setup
Date-based triggers in HubSpot come at a premium of 600$/mo. Date-based triggers in pipedrive are free from advanced plans up. Great for sending out meeting reminders and birthday wishes.
Problem: Solved Everything you need to know about pipedrive before you start.
Problem: Solved Pipedrive and HubSpot boast an abundance of features and are suitable for a wide range of business models. Discover which is better for your specific needs.
Astos Solutions builds mission-analysis and flight-dynamics software for the space industry. Metawork set up their Pipedrive CRM and automated the money side of…
Bloombar Watches is a UK-based luxury pre-owned watch retailer operating multiple web properties: the main e-commerce store (bloombarwatches.com), a Cartier-foc…
CREATIO AG is a Swiss real estate development company. Metawork built a suite of AI-powered automation workflows connecting their email inbox (Missive), HubSpot…
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