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Website Relaunch for Luxury Watches Trader
Bloombar Watches Ltd
Luxury Goods
UK
8 weeks
2024
A UK luxury goods retailer specializing in rare and vintage watches needed a website that reflected the premium positioning and craftsmanship of their products. We rebuilt their site on Wordpress with sophisticated design elements, high-resolution product photography, detailed watch specifications, direct purchase system and an form for inquiring to sell a timepiece. The redesigned platform emphasizes heritage, exclusivity, and expert curation—key factors that influence luxury purchasing decisions—while optimizing for the small but high-value customer segment that purchases luxury timepieces.
Challenges
Previous website was outdated and didn't communicate the premium positioning or exclusivity of their watch collection.
Poor product presentation with low-resolution images and minimal detail, diminishing the appeal of rare watches.
No appointment or consultation system, making it difficult for serious buyers to connect with experts.
Goals
Developeed a premium Wordpress site based on the designs created by Swish Design agency.
Showcase detailed specifications, provenance, and high-resolution photography for each watch in inventory.
Implement appointment scheduling system for exclusive consultations with watch experts.
Integrated inquiries and purchases in Pipedrive.
Results
Site redesign improved average time on page from 1.2 to 4.8 minutes, indicating stronger engagement with premium content.
Appointment booking system captured 12+ consultations monthly from website visitors.
SEO improvements increased organic traffic, attracting luxury watch buyers searching for rare models.
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