A Swiss coworking space operator needed a compelling marketing website to attract flexible workers, teams, and entrepreneurs to their facility. We built a custom marketing site that showcases their workspace amenities, community events, flexible membership tiers, and neighborhood location. The site features virtual tours, member testimonials, a real-time availability calendar, and a straightforward membership inquiry process that converts visitors into trials and ongoing members.
Challenges
Previous website didn't effectively showcase the community and professional atmosphere of the coworking space.
No clear visibility into space availability and membership options, causing prospects to reach out with basic questions instead of applying.
Limited member testimonials or social proof about the coworking experience and value proposition.
Mobile traffic was high but conversion was low, indicating poor mobile user experience.
Goals
Build marketing website that communicates the unique value and community of Noerdstube coworking space.
Provide clear information on membership tiers, pricing, and availability to support self-qualified inquiries.
Optimize for mobile and drive qualified membership inquiries through clear calls-to-action.
Results
Marketing site improved conversion, continuously generating qualified membership inquiries monthly.
Virtual tour feature was reduced no-show rate for physical tours.
Membership growth accelerated full occupancy of the coworking space.
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