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WooCommerce Website for Digital Consulting Agency
Story IQ Ltd
Business Coaching
Singapore
10 weeks
2020
A Singapore-based digital coaching agency needed to centralize sales of their courses in several countries. We implemented WooCommerce with custom course integration, invoicing and automated billing to support their coaching program. The platform enables coaches to sell courses, manage group coaching cohorts, and handle recurring memberships—transforming the business model from time-for-money to productized, scalable services. Website was seamlessly integrated into Pipedrive.
Challenges
No platform for selling digital products, courses, or memberships to broader audiences.
Manual billing and customer management was time-consuming and error-prone for recurring coaching programs.
Limited ability to track customer journey from initial course purchase through membership retention.
Goals
Implement WooCommerce as e-commerce platform for courses, coaching packages, and membership programs.
Establish automated billing and account management for recurring coaching memberships.
Create customer segmentation and automated upsell flows based on course completion and engagement.
Results
Customer lifetime value increased due to a streamlined and better presented course catalog.
Automated billing reduced administrative work, freeing time for coaching delivery and business development.
Full integration with Pipedrive simplified post-sales activities.
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