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Marketing Campaign with Pipedrive and LinkedIn
CREATINGWAY TECHNOLOGY
CNC Machining
China
8 weeks
2022
A Chinese CNC machining manufacturer sought to expand internationally and needed systematic lead generation and sales processes. We implemented Pipedrive as their sales platform and created an integrated LinkedIn marketing campaign that identified, engaged, and qualified prospects in target markets. The system automatically routes qualified leads into sales workflows with pre-populated company and decision-maker information, enabling their small sales team to focus on high-value relationship building and deal closure with international clients.
Challenges
Limited international sales experience and no systematic process for managing overseas prospects.
Sales team lacked visibility into which leads were most promising and required manual research to qualify opportunities.
LinkedIn presence was weak with no strategy for connecting with potential international buyers.
Sales follow-up was inconsistent, causing valuable leads to be abandoned without proper nurturing.
Goals
Establish a systematic lead generation process using LinkedIn to identify international CNC machining prospects.
Implement Pipedrive workflows that automatically qualify and route leads to sales team based on company and prospect profile.
Create consistent follow-up cadence that nurtures prospects through the decision-making process.
Build CRM discipline that allows tracking of all sales activities and accurate pipeline forecasting.
Results
LinkedIn campaign generates qualified leads consistently to this day.
Pipedrive workflows improved lead-to-opportunity conversion from 8% to 24% through systematic nurturing.
Sales cycle compressed from 4 months to 2.5 months through faster qualification and follow-up.
Pipeline visibility enabled accurate forecasting.
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