Intu Grace GmbH runs an online coaching business in high seven figures, with thousands of transactions and hundreds of orders every month. The company required a long-term solution for customer service, improved marketing tools and a better system for non-paying customers.
Challenges
- Order Fulfilment, Membership Management and Customer Service completely disconnected
- Mediocre customer service experience because of data blind spots
- No reporting on sales performance or customer satisfaction
Goals
- Centralise customer database in a CRM
- Sync orders from Elopage with CRM
- Sync payments from Elopage with CRM
- Enable better customer service
- Solve the problem of payment reminders
- Integrate CRM with Kajabi to handle memberships and access to materials
Results
- Entire customer history, with all purchases, payments and communication in one place
- Replaced ActiveCampaign with HubSpot Marketing Hub, simplifying and improving marketing efforts
- Full sync of orders and payments from Elopage in HubSpot
- Established a fully automated payment reminder system
- Massively improved customer experience since customer support is able to see full history of customer interaction
- Simplified payment reminders, reducing the amount of manual work from 100s of hours per month to just 4 hours
- Created dashboards with up-to-date sales, service and financial reports