HubSpot Onboarding and Delivery Logistics Backend Integration

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HubSpot onboarding, integration with custom backend.

Record Express SA required a proper CRM solution to scale marketing, sales and customer service in a highly competitive market of express logistics.

HubSpot was chosen as CRM. We delivered full design and implementation of HubSpot and integrated it with a custom backend handling deliveries.

Challenges

  • Custom backend offers no tools for customer management, marketing or service
  • Client inquiries are tedious to manage since the backend application is not tailored for customer service and does not have any customer history beyond orders
  • Marketing is completely detached from the entire stack and difficult to track

Goals

  • Design and implement HubSpot CRM to address customer service and marketing bottlenecks
  • Integrate HubSpot with the custom backend application to sync data between the two
  • Onboard the team and show them the ropes of managing customers with HubSpot

Results

  • Entire customer database in HubSpot
  • Improved customer service with HubSpot Service Hub
  • Live sync of data between HubSpot and custom logistics backend