HubSpot Onboarding and Delivery Logistics Backend Integration | Case Study – metawork.studio

Record Express SA required a proper CRM solution to scale marketing, sales and customer service in a highly competitive market of express logistics.

HubSpot was chosen as CRM. We delivered full design and implementation of HubSpot and integrated it with a custom backend handling deliveries.

Challenges

Custom backend offers no tools for customer management, marketing or service
Client inquiries are tedious to manage since the backend application is not tailored for customer service and does not have any customer history beyond orders
Marketing is completely detached from the entire stack and difficult to track

Goals

Design and implement HubSpot CRM to address customer service and marketing bottlenecks
Integrate HubSpot with the custom backend application to sync data between the two
Onboard the team and show them the ropes of managing customers with HubSpot

Results

Entire customer database in HubSpot
Improved customer service with HubSpot Service Hub
Live sync of data between HubSpot and custom logistics backend

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