Bloombar Watches: Watch Inquiry & Order Automation

High-value watch inquiries were arriving through multiple channels with no unified tracking. Leads were lost, follow-ups inconsistent, and there was no visibility into conversion rates. Metawork built a centralised inquiry system using JotForm and Pipedrive, with instant confirmations, intelligent routing by watch type, and GA4 tracking for complete funnel analytics.

Challenges

High-value watch inquiries arrived through multiple channels with no unified tracking

Leads were lost and follow-up was inconsistent

No visibility into inquiry-to-consultation conversion rates

Goals

Build unified inquiry system with automated routing

Implement instant confirmation emails and SMS notifications

Add GA4 tracking for complete funnel visibility

Results

All watch inquiries funnelled into one system with instant notifications

Inquiry-to-consultation conversion improved significantly

Full GA4 funnel visibility for performance tracking

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