Referral & Loyalty Programme for Luxury Watch Dealer

Word-of-mouth was Bloombar Watches' top acquisition channel, but there was no system to track or reward it. Metawork built a digital referral and loyalty programme integrated with Pipedrive — tracking who refers whom, automating reward processing, and enabling full marketing ROI attribution.

Challenges

Word-of-mouth was #1 acquisition channel but no system existed to track referrals

No way to incentivise customer referrals automatically

Revenue couldn't be attributed to referral sources

Goals

Build digital referral and loyalty programme integrated with CRM

Automate tracking of who refers whom

Automate reward processing and attribution

Results

Referral tracking fully automated in Pipedrive

Repeat customer identification improved significantly

Referral source attribution enabled for marketing ROI

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