Automated B2B Order Sync for Luxury Fashion Brand

Automated B2B wholesale order sync from a custom ERP into Pipedrive with multi-currency support and real-time sales team data.

Client

Derek Rose Ltd

Industry

Fashion / Luxury

Country

UK

Project Duration

6 weeks

Release date

2024.10

Derek Rose's B2B wholesale orders were siloed in a separate backend ERP, invisible to the sales team when they needed them. Multi-currency support was missing, and order history wasn't being captured in the CRM. Metawork built an automated sync that creates Pipedrive deals for every new ERP order, populates multi-currency pricing, and keeps first/last order dates up to date — giving the sales team complete, real-time order intelligence.

Challenges

B2B wholesale orders siloed in a separate backend app

Data not available to sales teams when needed

Multi-currency support was missing

Goals

Auto-generate Pipedrive deals for new orders registered in the backend

Implement multi-currency pricing support

Populate order dates like first and most recent order

Results

Orders automatically synced into Pipedrive

Multi-currency support for international retailers

Sales teams equipped with up-to-date order data

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