.svg)
E-Commerce & Wholesale Pipeline Automation for Consumer Goods Brand
Doli Bottles – Sustainable Glass Drinkware
Consumer Goods
Germany
8 weeks
2024.08
Doli Bottles, a German glass bottle manufacturer, was selling through both retail e-commerce and B2B wholesale with no unified view of orders. Management was fragmented, there was no automated invoicing, and cold outreach to new wholesale buyers was entirely manual. Metawork built a unified pipeline connecting Shopify, Pipedrive, and Make — giving a single view of all orders, automating invoicing, and enabling powerful cold outreach workflows.
Challenges
Glass bottle manufacturer selling through retail e-commerce and B2B wholesale
Order management was fragmented across channels
No sales funnel or automated email outreach
Goals
Build unified pipeline for both retail and wholesale
Automate order tracking and fulfilment status
Automate invoicing
Results
Single view of all orders across retail and wholesale
Automated invoicing live
Powerful email cold outreach capability activated
Want similar results for your business?
We design systems, websites and automations built for growth.