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Marketing Website for Logistics Company
Record Express Delivery SA
Logistics
Belgium
12 weeks
2022
A Belgian logistics company providing specialized freight services needed a professional marketing presence to reach B2B customers and establish credibility in competitive logistics markets. We created a custom marketing website that showcases their service capabilities and offers a simple online booking of delivery services. The site features service calculators, and a streamlined quote request process that qualifies leads before they reach the sales team.
Challenges
Company's outdated website made it difficult for prospects to find them or understand their service differentiation.
No way to provide prospects with self-service information about routes, pricing, and capabilities.
Prospects had to contact sales for basic information, creating friction and missed opportunities.
Goals
Build marketing website that establishes credibility and showcases specialized logistics capabilities.
Enable self-service information access for common prospect questions about routes and services.
Implement quote request process that pre-qualifies leads and captures key logistics requirements.
Integrated quote inquiries with Pipedrive.
Results
Marketing site generated quote requests that were paid online.
Case studies and certifications page lead to bounce rate reduction compared to homepage.
Site traffic from logistics industry searches increased through organic SEO improvements.
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