Call Tracking & Lead Attribution for Home Improvement Contractor

South Florida Doors & Closets was spending heavily on advertising but had no way to trace which campaigns were generating calls and deals. Budget was being wasted on underperforming channels. Metawork integrated CallRail with Pipedrive to attribute every inbound call to its marketing source, built ROI dashboards per channel, and enabled data-driven reallocation of ad spend towards the highest-converting sources.

Challenges

Home improvement company spent heavily on ads but couldn't trace calls to campaigns

Ad budget was being wasted on untracked channels

Marketing ROI visibility was very limited

Goals

Integrate call tracking with Pipedrive for full attribution

Attribute every inbound call to its marketing source

Build marketing ROI dashboards per channel

Results

Full call-to-deal attribution implemented

Marketing ROI visible per channel

Ad spend rebalanced toward highest-converting sources

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