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Pipedrive products, subscriptions and line items received a massive upgrade in the 2025 release.
Pipedrive rolled out one of its biggest product updates in 2025 — and it fundamentally changes how deals, subscriptions, product variations and revenue forecasting work. If you manage recurring revenue, retainers or multi-product contracts, this update is a game-changer.
What Changed in Pipedrive Products in 2025
Pipedrive introduced several major improvements to products in 2025:
- full reporting on products and product variations
- subscriptions integrated directly into products
- support for complex multi-item deals
- smarter revenue allocation and forecasting
Product reporting with AI
You can finally build detailed reports on products (including product variations). To generate product reports, you can now use either:
- the AI Report Generator, or
- the standard Products report type.
New Subscription Logic and Recurring Products
One of the biggest changes in 2025 is how subscriptions and recurring products are handled.
Previously — one subscription per deal
Each deal could only have one subscription linked to it, making complex billing setups nearly impossible.
Now — unlimited line items with independent logic
In 2025, one deal can now include any number of subscriptions, each with its own:
- billing start date
- billing cycle (monthly, quarterly, yearly)
- one-time fees
- individual contract duration
- revenue allocation rules
Line Items Configuration Explained
One-time payments
Some payments are due immediately or on a specific date.
Monthly, quarterly and yearly cycles
Other items may start later and renew on different cycles.
Mixed billing models in one contractA deal can now include:
- a one-time onboarding fee
- a monthly retainer
- an annual license
- a quarterly add-on
ARR, MRR, ACV and TCV Reporting Improvements (2025)
This update automatically calculates:
- ARR (annual recurring revenue)
- MRR (monthly recurring revenue)
- ACV (annual contract value)
- TCV (total contract value)
Automatic revenue allocation
Revenue is allocated into the correct forecast months based on the product’s billing schedule.
More accurate forecasting
The finance team now has a much more realistic forward-looking revenue model — especially useful for SaaS and subscription-based businesses.
Example: Mixed Deal Structure (2025)
The example below shows:
- a one-time payment in September 2025
- a monthly subscription starting in November
This setup automatically:
- reports accurate ARR, MRR, TCV and ACV
- allocates revenue to the correct months
- creates realistic revenue forecasts
TCV grows by ACV each year if recurring products are not cancelled.
Why This Update Matters
This Pipedrive update is especially important if your business uses:
- subscription-based pricing
- monthly retainers
- annual SaaS licenses
- mixed contract structures
- complex billing cycles
- revenue forecasting\
If you’re considering switching CRM or evaluating options, see our Pipedrive vs HubSpot 2025 Review
FAQ
What changed in Pipedrive products in 2025?
Pipedrive added full product reporting, AI-powered report generation, and moved all subscription logic directly into products, making it easier to configure recurring revenue.
Can Pipedrive handle multiple subscriptions in one deal?
Yes. As of 2025, each deal can include unlimited subscriptions with different billing cycles, start dates and one-time items.
What are ARR, MRR, ACV and TCV in Pipedrive?
These metrics represent different types of recurring revenue. Pipedrive now tracks them correctly per line item and allocates revenue into the correct months.
How does revenue forecasting work with the new update?
Revenue is forecasted per line item based on billing start dates and payment cycles, making monthly revenue predictions much more accurate.
Does Pipedrive support mixed billing models?
Yes — Pipedrive now supports one-time fees, monthly subscriptions, quarterly billing and yearly recurring contracts within the same deal.
Conclusion
The 2025 Pipedrive update brings products, subscriptions and revenue forecasting to an entirely new level. If your sales or finance workflows depend on accurate ARR/MRR tracking, mixed billing setups or detailed line-item contracts, this update finally makes Pipedrive flexible enough for real-world revenue operations.
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