ActiveCampaign

Email Marketing and Automation Platform

ActiveCampaign is a cloud-based marketing automation and CRM platform designed to help businesses engage customers across email, SMS, and other channels. It goes beyond basic email marketing by combining advanced automation, lead scoring, and sales CRM in a single tool.

Popular with small and mid-sized businesses, it is known for its powerful automation builder and deep segmentation capabilities.

Key features:

• Email marketing and campaign management
• Marketing automation and visual workflow builder
• CRM and sales pipeline management
• Lead scoring and contact segmentation
• SMS marketing
• Landing pages and forms
• Site tracking and event tracking
• Split testing and reporting
• E-commerce integrations
• 900+ app integrations

‍