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About Metawork Studio

CRM systems built to actually work

Most agencies treat CRM implementation as a simple administrative task. We design CRM systems as scalable infrastructure — not temporary fixes.

Throughput

In the last 6 months, we…

Live numbers from our ops tracker — regenerated every time a task moves. No marketing-dashboard rounding, no «based on selected projects».

89

Active projects

Client sub-projects touched

4,998

Tasks finished

YouTrack issues moved to Done

843

Make scenarios

In production across clients

23

Pipedrive setups

Active Pipedrive engagements

10

HubSpot setups

Active HubSpot engagements

We build infrastructure,
not just software

Since 2013, we’ve delivered 450+ CRM projects for businesses across Europe and the US. Our clients range from fast-growing SaaS startups to mid-market companies in logistics, healthcare, retail, and professional services.

We are a certified Pipedrive Authorized Partner, HubSpot Solutions Partner, and Make Silver Partner. Every project begins with understanding your business — not pushing a cookie-cutter template.

Our focus

  • Pipedrive & HubSpot CRM setup and onboarding
  • Workflow automation with Make.com
  • Custom integrations & API connections
  • Web development connected to your CRM
  • AI agents & intelligent automation

How we differ

What an engineering-built CRM looks like next to an agency-built one

Most «marketing agencies with a CRM package» sell strategy first and treat the CRM as admin — fields, pipelines, a couple of workflows, and done. We’ve audited dozens of their builds. Unused custom fields. Automations that silently fail for months. Deal-stage logic that contradicts itself. Rarely anything that holds up under real use. Here’s what we do differently.

We’re engineers, not marketers

The typical «marketing agency with a CRM package» sells you strategy and implements the CRM as an afterthought. We build CRMs the way software engineers build systems — with error handling, logging, version control, and tests. Strategy comes from knowing what’s possible technically, not from a pitch deck.

Error handling that exists

Most agency-built automations assume the happy path. We design for failure: every scenario has explicit error routes, retry logic, dead-letter handling, and alerting that reaches a human before a customer notices. If your current CRM runs on hope, ask your rep to show you the retry policy.

Clean data model, clean automations

We’ve audited dozens of CRMs built by other agencies — almost all of them share the same mess: hundreds of unused custom fields, deal-stage logic that contradicts itself, «Make scenarios» that silently fail for months. Our builds use the platform’s native capabilities first, only reach for custom code when it’s genuinely needed, and document every moving part.

No black boxes, no vendor lock-in

Agencies love proprietary stacks — it keeps you paying them forever. Our entire toolkit is off-the-shelf: Pipedrive or HubSpot, Make.com, standard APIs. Every scenario blueprint lives in your workspace, every custom field has a rationale, every integration you can take with you if we walk away tomorrow.

We ship documentation

Every system we build comes with a runbook: what it does, how it’s wired, where to look when it breaks, how your team extends it. Most agencies treat «the system is live, goodbye» as the finish line. We treat «your team can run this without us» as the finish line.

Your team owns it after launch

An engagement with us has an end — by design. We do the heavy build, train your team on the runbook, and hand over cleanly. Optional ongoing support is a retainer with visible hours and a shared Trello, not an opaque «management fee». You’re always one month from leaving.

Case studies

Our biggest and most complex engagements — from quick CRM setups to multi-year, multi-project partnerships.

01

Immodea

51 months · 488 tasks
Duration
51 months
tasks
488
scenarios
57
meetings
18
PipedriveMakeWebflow

Immodea is a Swiss co-working and flexible office space company managing multiple locations (ORBIZ brand). Metawork built and maintained a fully automated booking and invoicing platform connecting their Webflow website to their Nexudus-based backend system, integrating with Pipedrive for lead capture and Make.com for order processing.

Read case study: Immodea
02

Bloombar Watches

53 months · 904 tasks
Duration
53 months
tasks
904
scenarios
38
meetings
9
PipedriveMakeJotFormWooCommerceSuperchat

Bloombar Watches is a UK-based luxury pre-owned watch retailer operating multiple web properties: the main e-commerce store (bloombarwatches.com), a Cartier-focused sell/consignment site (sellcartier.co.uk), and a Patek-focused sell site (sellpatek). Metawork built and maintains their complete digital stack — WooCommerce website, Pipedrive CRM automation, Make.com workflows, WhatsApp follow-up sequences, and marketplace integrations with WatchFinder and Chrono24.

Read case study: Bloombar Watches
03

Tim von Loh (TVL)

29 months · 704 tasks
Duration
29 months
tasks
704
scenarios
82
meetings
54
PipedriveMakeJotFormCalendly

Tim von Loh is a German vehicle leasing and fleet management company offering subscription-based mobility packages — covering tires, maintenance, and full-service vehicle leasing. Metawork built and continues to maintain their complete digital infrastructure: CRM automation, customer-facing website and portal, offer/pricing system, and payment automation via Stripe.

Read case study: Tim von Loh (TVL)
04

DoXtime

Health Care
5 months · 1,321 tasks
Duration
5 months
tasks
1,321
scenarios
0
meetings
23
LaravelDjangoMCPAstroVue

DoXtime is an AI assistant for German dental practices. The dentist dictates at the chair and gets back a structured record, a billing proposal grounded on the real catalogues and checked against the billing rules, and a plan for what still has to be treated. It belongs to the client, a German dental group, and we are the team building it.

Read case study: DoXtime
05

Intugrace | Elopage and HubSpot

E-Learning · DE
23 months · 436 tasks
Duration
23 months
tasks
436
scenarios
2
meetings
0
HubSpotMakeElopageActiveCampaign

Intugrace is a German online-course business that sold and billed through Elopage. Metawork migrated the whole operation from Zendesk and ActiveCampaign onto HubSpot, built sync of subscriptions and payments in Make.com, moved support off ZenDesk, and automated the nonpayer process from the first failed charge to the lawyer handover.

Read case study: Intugrace | Elopage and HubSpot

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