Metabrain. An AI brain for your company.

Pipedrive and HubSpot assistants do the basics well. The hard parts of your business need a frontier model with your context, your rules and your tools. We set up the CRM, build the apps around it, and give your company its own brain. We call it Metabrain.

MetaBot runs on our own Metabrain. Ask it anything about your setup.

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Architectural paper model of a knowledge structure above connected application modules

What a brain holds

The parts that turn a general AI model into a useful colleague for your company.

Context

Your company, customers and current work give the AI a place to start.

Playbooks

Repeatable processes explain how your team gets the work done.

Guidelines

Your standards tell the AI what a good result looks like.

Skills

Reusable instructions turn a familiar task into a repeatable workflow.

Tools (MCPs)

Connections let the AI work with the apps your business uses.

Permissions and versioning

Clear access rules and tracked changes keep the brain accountable.

From your AI tools to your company brain

  1. Use the AI you have properly.

    We teach your team how to use MCPs, skills, context and a harness, instead of googling and building sloppy software. Start with a real task in your company. Learn how to give your AI the right context, choose the right tools and check the result.

  2. Where official tools fall short, use ours.

    They do what the official MCPs do, but with our expertise baked in. MetaPipe for Pipedrive, MetaHub for HubSpot. Connect your AI to the CRM tools it needs for the work. We build our own MCPs where the official tools leave gaps.

  3. Where no tool knows your business, build the brain.

    Your logic, your rules, your playbooks. Versioned and permissioned. Put the way your company works into a shared structure. Keep it current as your processes change, with clear permissions for the people and tools involved.

How it works

  1. Foundation

    Set up or fix the apps your company depends on. Start with the CRM and the process it needs to support.

  2. Connect

    Connect MCPs with guardrails. Give the AI defined tools and access, with permissions beyond an open browser tab.

  3. Brain

    Build the layer above your apps. Add your context, business rules and playbooks.

  4. Teach

    Build the next layer together in 1:1 Brain sessions. Help your team learn to extend it.

Brain projects

Company brains we are building. The client summaries below describe the wider engagement.

OSI Global

We built the OSI Brain, an MCP server that puts their entire sales playbook into chat: identity lookups, email validation, vendor and block list gates, enrichment through ZoomInfo and Apollo, and AI email drafting that writes straight back into HubSpot.

Tracked hours
9
Tasks
24
Read case study: OSI Global

Derek Rose

UK luxury fashion brand on Pipedrive. A brain MCP on their own VPS plugs CRM, inventory and reporting into chat, so the team pulls records and builds reports without opening a dashboard.

Tracked hours
14
Tasks
17
Read case study: Derek Rose

CREATIO AG

Swiss real estate developer. A brain MCP gives the team write access to HubSpot, Missive, Google Drive and Make from chat: deals, inbox triage and document filing in one conversation.

Tracked hours
18
Tasks
53
Read case study: CREATIO AG

Dr. Schauer

German tax and advisory firm. An MCP layer over Pipedrive plus a DATEV connector lets staff move client data through an AI app under the permissions the CRM already enforces.

Tracked hours
48
Tasks
41
Read case study: Dr. Schauer

Railwayhero

Premium rail journeys booking platform. A self hosted brain turns product knowledge from Miro and Drive into versioned Markdown and answers the travel experts in chat with the source attached.

Tracked hours
0
Tasks
18
Read case study: Railwayhero

Metawork Studio

Metawork Brain is our own operating system, built as an MCP server so Claude reads and writes our project knowledge, YouTrack issues, meeting transcripts and client docs from chat. It also powers this website and the client portal.

Tracked hours
98
Tasks
272
Read case study: Metawork Studio

1:1 Brain sessions

We deliver the foundation brain. Then we build the next layer with you, one to one, on your company. Skills, playbooks, guidelines, tools. Until your team extends it without us. No videos. No course. Working sessions with the founder.

Hands-on sessions with Nikolai, tailored to business owners and their company.

Built with Metabrain

This website runs on our brain

Every case study on this site is generated by our brain. Tasks, context, meetings and video recordings explain what exactly was built.

Every hour on every task is logged through the brain into our tracker. Every piece of information builds the context people work with. Fewer meetings, more solutions.

MetaBot answers from the same tools our team uses to build setups.

Talk to MetaBot

Questions about Metabrain

Do we have to switch to Claude?

No. We start with the AI tools your team uses and check which connections they support. The choice of model and client depends on the work you want it to do.

Where does our data live?

We build in your own accounts. Before connecting tools, we map which systems hold your data and what information reaches your chosen AI provider. Hosting and provider choices are part of the setup.

Who can the brain act for, and what can it not do?

The connected accounts and their permissions define its access. We agree which actions it may take and which need your approval. A connection does not grant permission to do everything an app supports.

How is this different from Pipedrive AI or HubSpot Breeze?

The assistants inside those apps handle work in their own product. Metabrain adds your company context, rules and playbooks across the tools you use.

Do you replace our CRM?

No. Your CRM remains the place for customer records and sales processes. We set it up or improve it, then build the brain on top.

What does the first month look like?

We review your apps and choose a concrete workflow together. We agree the foundation work, connections and first brain content, then start working sessions with your team. The sequence depends on your starting point and scope.

Fit check

Not for you if…

We’re a small specialist firm. We take fewer engagements and go deeper. That makes us the wrong fit if:

  • You want a quick fix, not a system.
  • You want hourly work without a defined scope.
  • You’re happy with sheets and email as it is.

If that’s you — no hard feelings. We know smaller studios and freelancers we’re happy to refer you to.

Ready to give your company a brain?

Book a free evaluation. We look at your stack and tell you straight whether we are a fit.

Free evaluation