Metabrain. An AI brain for your company.

Your company's knowledge, playbooks and tools in one place your AI works from. Pipedrive and HubSpot assistants do the basics well. The hard parts of your business need a frontier model with your context, your rules and your tools. We set up the CRM, build the apps around it, and give your company its own brain. We call it Metabrain.

MetaBot runs on our own Metabrain. Ask it anything about your setup.

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A brain made of red thread on a desk, threads running to a binder, calendar, cork board, laptop, phone, letters, a report and a notebook

What a brain holds

The rules that used to live in one person's head, now enforced by the system. These are the parts that turn a general AI model into a useful colleague for your company.

Context

Your company, customers and current work give the AI a place to start.

Playbooks

Repeatable processes explain how your team gets the work done.

Guidelines

Your standards tell the AI what a good result looks like.

Skills

Reusable instructions turn a familiar task into a repeatable workflow.

Tools (MCPs)

Connections let the AI work with the apps your business uses.

Permissions and versioning

Everyone works with what they are allowed to work with. Changes are tracked.

From your AI tools to your company brain

  1. Use the AI you have properly.

    We teach your team how to use MCPs, skills, context and a harness, instead of googling and building sloppy software. Start with a real task in your company. Learn how to give your AI the right context, choose the right tools and check the result.

  2. Where official tools fall short, use ours.

    They do what the official MCPs do, but with our expertise baked in. MetaPipe for Pipedrive, MetaHub for HubSpot. Connect your AI to the CRM tools it needs for the work. We build our own MCPs where the official tools leave gaps.

  3. Where no tool knows your business, build the brain.

    Your logic, your rules, your playbooks. Versioned and permissioned. Put the way your company works into a shared structure. Keep it current as your processes change, with clear permissions for the people and tools involved.

How it works

  1. Foundation

    Set up or fix the CRM and the apps around it. This has been our craft since 2013, not a warm up for the AI part.

  2. Connect

    Connect MCPs with guardrails. Give the AI defined tools and access, with permissions beyond an open browser tab.

  3. Brain

    Build the layer above your apps. Add your context, business rules and playbooks.

  4. Teach

    Build the next layer together in 1:1 Brain sessions. Help your team learn to extend it.

Brain projects

Company brains we are building. The client summaries below describe the wider engagement.

HubSpotZoomInfoApolloZeroBounceMakeGitHubClaude

OSI Global

We built the OSI Brain, an MCP server that puts their entire sales playbook into chat: identity lookups, email validation, vendor and block list gates, enrichment through ZoomInfo and Apollo, and AI email drafting that writes straight back into HubSpot.

Tracked hours
15
Tasks
39
Read case study: OSI Global
PipedriveMicrosoft Dynamics 365 Business CentralShopifyMicrosoft TeamsGranolaGitHubClaude

Derek Rose

Ask for a sales report in plain language, get it from live Pipedrive and inventory data. No export.

Tracked hours
14
Tasks
17
Read case study: Derek Rose
HubSpotMissiveGoogle DriveMakeNotionGitHubAstroClaude

CREATIO AG

A property lead arrives, and the deal, the folder and the reply exist before anyone opens a tab.

Tracked hours
32
Tasks
75
Read case study: CREATIO AG
PipedriveDATEVOutlookSallyMicrosoft TeamsMicrosoft PlannerMicrosoft AzureOpenAI

Dr. Schauer

Ask in Outlook, get the mandate, the last meeting and the open tasks. No new app to learn, no DATEV screens to click through.

Tracked hours
74
Tasks
101
Read case study: Dr. Schauer
MiroGoogle DrivePipedriveTrelloAstroClaude

Railwayhero

Premium rail journeys booking platform. A self hosted brain turns product knowledge from Miro and Drive into versioned Markdown and answers the travel experts in chat with the source attached.

Early work

Read case study: Railwayhero
YouTrackFathomPipedriveHubSpotMakeCapGitLabCloudflareGoogle DriveGoogle AdsGmailGoogle CalendarAstroApolloLemlistClaude

Metawork Studio

Metawork Brain is our own operating system, built as an MCP server so Claude reads and writes our project knowledge, YouTrack issues, meeting transcripts and client docs from chat. It also powers this website and the client portal.

Tracked hours
123
Tasks
325
Read case study: Metawork Studio

1:1 Brain sessions

We deliver the foundation brain. Then we build the next layer with you, one to one, on your company. Skills, playbooks, guidelines, tools. Until your team extends it without us. No videos. No course. Working sessions with the founder.

Hands-on sessions with Nikolai, tailored to business owners and their company.

Built with Metabrain

This website runs on our brain

Documentation that writes itself while the work gets done.

Every case study on this site is generated by our brain. Tasks, context, meetings and video recordings explain what exactly was built.

Every hour on every task is logged through the brain into our tracker. Every piece of information builds the context people work with. Fewer meetings, more solutions.

MetaBot answers from the same tools our team uses to build setups.

Talk to MetaBot

Questions about Metabrain

Everyone offers AI services now. What is different?

Most AI offers are a library of generic skills, or an agency that runs your outreach for you. Metabrain runs on infrastructure you own, on top of a CRM set up properly. Your team learns to run and extend it. When we step back, it keeps working.

Do we have to switch to Claude?

No. We start with the AI tools your team uses and check which connections they support. The choice of model and client depends on the work you want it to do.

Where does our data live?

We build in your own accounts. Before connecting tools, we map which systems hold your data and what information reaches your chosen AI provider. Hosting and provider choices are part of the setup.

Who can the brain act for, and what can it not do?

The connected accounts and their permissions define its access. We agree which actions it may take and which need your approval. A connection does not grant permission to do everything an app supports.

How is this different from Pipedrive AI or HubSpot Breeze?

The assistants inside those apps handle work in their own product. Metabrain adds your company context, rules and playbooks across the tools you use.

Do you replace our CRM?

No. Your CRM remains the place for customer records and sales processes. We set it up or improve it, then build the brain on top.

What does the first month look like?

We review your apps and choose a concrete workflow together. We agree the foundation work, connections and first brain content, then start working sessions with your team. The sequence depends on your starting point and scope.

Fit check

Not for you if…

We’re a small specialist firm. We take fewer engagements and go deeper. That makes us the wrong fit if:

  • You want a quick fix, not a system.
  • You want hourly work without a defined scope.
  • You’re happy with sheets and email as it is.
  • You’re happy with YouTube tutorials or folks offering cheap AI services.

If that’s you, no hard feelings. We know smaller studios and freelancers we’re happy to refer you to.

Ready to give your company a brain?

Book a free evaluation. We look at your stack and tell you straight whether we are a fit.

Free evaluation