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CRM

Railwayhero

Railwayhero is an international rail travel booking platform specializing in premium train journeys including The Ghan (Australian luxury train) and Rovos Rail (African luxury train). Metawork built Pipedrive CRM onboarding for B2B wholesale operations and a custom importer for The Ghan booking data to drive sales pipeline management.

What we built

  1. 01

    Pipedrive CRM Setup

    Complete Pipedrive configuration for rail travel booking with custom fields for train types, journey dates, passenger counts, and pricing

  2. 02

    Multi-Train Support

    Separate deal pipelines for The Ghan (Australia) and Rovos Rail (Africa) with train-specific pricing and availability

  3. 03

    Lead Capture & Routing

    FunnelForms integration capturing leads from web forms and converting them to Pipedrive deals, Zapier integration for legacy processes

  4. 04

    Booking Data Sync

    Custom Make.com scenarios syncing booking data to Pipedrive with date parsing formulas extracting year/month/day from German date formats

  5. 05

    Advanced Automation

    Complex Make.com scenarios with formula-based calculations, break system for error handling, multi-step lead enrichment

  6. 06

    Formula System

    6+ custom formulas parsing complex date fields and calculating journey-specific information for deal stages and forecasting

  7. 07

    Production Monitoring

    Break system capturing and resolving production errors, testing framework for formula logic, live production patches

  8. 08

    Integration Scaling

    Support for adding new train lines (Rovos Rail) with configuration reuse, Zap updating, and consistent mapping patterns