← American AllWaste
CRM Project Services

American AllWaste · Callrail Integration in Pipedrive

American AllWaste needed their CallRail phone tracking data flowing directly into Pipedrive so sales reps could see call history without switching tools. We built a webhook integration that syncs call records and attaches audio files to contact profiles.

Duration 7 months
Tasks 3

What we built

We connected CallRail to Pipedrive via webhooks so every tracked call automatically appears on the right contact record. When a call comes in, the system matches the caller to an existing Pipedrive person (or creates one) and logs the call details.

The integration also pulls the actual call recording files and attaches them directly to the person record in Pipedrive. Sales reps can listen back to calls without leaving their CRM.

Most of the work involved fixing webhook reliability issues and ensuring call recordings attached correctly to the right contacts.

Tech stack

  • CallRail — call tracking and recording
  • Pipedrive — CRM
  • Make — webhook processing and API orchestration

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    American AllWaste needed a structured approval workflow for their New Material Approval (NMA) process — a multi-stage internal review that determines whether they can accept specific waste materials.…

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