Metabrain
MetaPipe
MetaHubWhat we built
This is the third major version of the Metawork website. We ditched Webflow entirely and rebuilt from scratch in Astro — a static site generator that gives us full control over content, components, and deployment.
The migration touched every part of the site:
- Services architecture — HubSpot and Make service pages with dedicated layouts, 18 stub pages for sub-services, and a master-detail tools directory in the footer
- Case studies — promoted 29 projects to featured status, built a new
BuiltAreasBlockcomponent for rich "What we built" sections, and restructured the project-row layout - Testimonials — pulled from our docs system, displayed with partner badges, translated to German, and given standalone
/testimonialspages - About Us — complete rewrite with "In the last 6 months, we…" throughput tiles showing real stats, Our Tools section, and platform-accent colors
- Stats pipeline — automated sync from our docs
_stats.jsonthat powers the throughput tiles with deduplicated meeting, Loom, and scenario counts
The dev experience was a priority. We built an inline copy editor that only appears in dev mode — click any text block to edit, and it auto-commits and pushes on save. No more context-switching to markdown files.
Tech stack
- Astro — static site generation with component islands
- GitLab — CI/CD/Hosting
- Markdown — type-safe frontmatter via
CONTENT-FORMATS.mddata contracts - Stats sync — JSON pipeline from internal docs to site components
Recently touched
- 2026-10-14 SEO: raise site "weight" for Google — de-index Webflow duplicate + authority backlog Open
- 2026-10-14 Craft master prompt for MetaPipe/MetaHub relaunch marketing strategy (positioning & differentiation) Open
- 2026-10-14 /our-setup page and /playbooks section (outbound follow-up content) Open
- 2026-10-12 SEO / traffic growth audit — marketing-skills sweep (seo-audit + schema + ai-seo + site-architecture) Open
- 2026-10-12 Launch paid ads for MetaHub product Open
Other projects in this case study
Brain
Running a boutique automation agency needs an internal system that never loses context. Metawork Brain is our own operating system, built as an MCP server so Claude can read and write our project…
Read case studyMetaBot
MetaBot is the web product at metawork.studio/bot — a Pipedrive setup and configuration assistant. It runs the onboarding interview, walks visitors through setup and design decisions, and drives the…
Read case studyMetaMCP
Shared scaffold for all Metawork-built MCPs. Houses metamcp-core (auth/OAuth/Bearer/portal-token license/identity/infrastructure/deploy templates) plus the scaffold CLI. Whenever we start a new MCP…
Read case studyMetaPipe MCP
MetaPipe is a production-grade Model Context Protocol (MCP) server for Pipedrive. We host it at metapipe.metawork.studio to give LLMs—specifically our MetaBot project—direct, structured access to CRM…
Read case studyMetaSales MCP
A sales brain for B2B teams. It knows your company, researches the prospect, writes the first email in your voice and saves it to the CRM. After the call it reviews the transcript and tells you what…
Read case studyMetaForm Premium
Forms you create in Claude or build in a few clicks. Much cheaper than Jotform or Typeform, much more powerful because every part can be customized through an AI chat. Submissions go straight to your…
Read case studyMetaForm
MetaForm — AI-driven form builder. Typeform-quality embeddable multi-step forms whose submissions flow straight into a CRM via MetaPipe-as-proxy. Multi-tenant admin MCP (built on metamcp-core) +…
Read case studyWebsite - V2.0
Our agency website rebuilt in Webflow, running from 2024 to 2026. A complete ground-up redesign with custom portfolio system, blog infrastructure, Pipedrive landing pages, and bilingual…
Read case study