Metabrain
MetaPipe
MetaHubWhat we built
This is the third major version of the Metawork website. We ditched Webflow entirely and rebuilt from scratch in Astro — a static site generator that gives us full control over content, components, and deployment.
The migration touched every part of the site:
- Services architecture — HubSpot and Make service pages with dedicated layouts, 18 stub pages for sub-services, and a master-detail tools directory in the footer
- Case studies — promoted 29 projects to featured status, built a new
BuiltAreasBlockcomponent for rich "What we built" sections, and restructured the project-row layout - Testimonials — pulled from our docs system, displayed with partner badges, translated to German, and given standalone
/testimonialspages - About Us — complete rewrite with "In the last 6 months, we…" throughput tiles showing real stats, Our Tools section, and platform-accent colors
- Stats pipeline — automated sync from our docs
_stats.jsonthat powers the throughput tiles with deduplicated meeting, Loom, and scenario counts
The dev experience was a priority. We built an inline copy editor that only appears in dev mode — click any text block to edit, and it auto-commits and pushes on save. No more context-switching to markdown files.
Tech stack
- Astro — static site generation with component islands
- GitLab — CI/CD/Hosting
- Markdown — type-safe frontmatter via
CONTENT-FORMATS.mddata contracts - Stats sync — JSON pipeline from internal docs to site components
Recently touched
- 2026-09-25 Audit DE competitors; document gaps; add milestones/features in project tracker — assigned to Alex Open
- 2026-09-25 SEO / traffic growth audit — marketing-skills sweep (seo-audit + schema + ai-seo + site-architecture) Open
- 2026-09-25 SEO + AEO optimization for CREATIO AG "Website 2.0" case study page (EN + DE) Open
- 2026-09-23 SEO optimization for Finanzapp case study page Done
- 2026-09-23 Launch paid ads for MetaHub product Open
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