← Metawork.Studio
CRM Project

Metawork.Studio · Website 3.0

Running a boutique automation agency requires an ironclad internal operating

Duration 5 months
Tasks 265

What we built

This is the third major version of the Metawork website. We ditched Webflow entirely and rebuilt from scratch in Astro — a static site generator that gives us full control over content, components, and deployment.

The migration touched every part of the site:

  • Services architecture — HubSpot and Make service pages with dedicated layouts, 18 stub pages for sub-services, and a master-detail tools directory in the footer
  • Case studies — promoted 29 projects to featured status, built a new BuiltAreasBlock component for rich "What we built" sections, and restructured the project-row layout
  • Testimonials — pulled from our docs system, displayed with partner badges, translated to German, and given standalone /testimonials pages
  • About Us — complete rewrite with "In the last 6 months, we…" throughput tiles showing real stats, Our Tools section, and platform-accent colors
  • Stats pipeline — automated sync from our docs _stats.json that powers the throughput tiles with deduplicated meeting, Loom, and scenario counts

The dev experience was a priority. We built an inline copy editor that only appears in dev mode — click any text block to edit, and it auto-commits and pushes on save. No more context-switching to markdown files.

Tech stack

  • Astro — static site generation with component islands
  • GitLab — CI/CD/Hosting
  • Markdown — type-safe frontmatter via CONTENT-FORMATS.md data contracts
  • Stats sync — JSON pipeline from internal docs to site components

Recently touched

  • 2026-08-16 Launch paid ads for Metapipe & Metahub products In Progress
  • 2026-08-16 SEO optimization for Finanzapp case study page Open
  • 2026-08-16 SEO / traffic growth audit — marketing-skills sweep (seo-audit + schema + ai-seo + site-architecture) Open
  • 2026-08-14 feat(home): pull live Google My Business reviews via Places API Done
  • 2026-08-13 MetaPipe + MetaHub pages: "vs free MCPs" competitor comparison table Done

Other projects in this case study

  • Brain

    Metawork Brain is the internal operating system we use to run the agency — and it's built as an MCP server, which means Claude and other AI assistants can directly query our brains. Every client…

    Read case study
  • MetaBot

    MetaBot is the web product at metawork.studio/bot — a Pipedrive setup and configuration assistant. It runs the onboarding interview, walks visitors through setup and design decisions, and drives the…

    Read case study
  • Website - V2.0

    Website running from 2023-2026.

    Read case study