← Metawork.Studio
CRM Project

Metawork.Studio · Website 3.0

Running a boutique automation agency requires an ironclad internal operating

Duration 3 months
Tasks 254

What we built

This is the third major version of the Metawork website. We ditched Webflow entirely and rebuilt from scratch in Astro — a static site generator that gives us full control over content, components, and deployment.

The migration touched every part of the site:

  • Services architecture — HubSpot and Make service pages with dedicated layouts, 18 stub pages for sub-services, and a master-detail tools directory in the footer
  • Case studies — promoted 29 projects to featured status, built a new BuiltAreasBlock component for rich "What we built" sections, and restructured the project-row layout
  • Testimonials — pulled from our docs system, displayed with partner badges, translated to German, and given standalone /testimonials pages
  • About Us — complete rewrite with "In the last 6 months, we…" throughput tiles showing real stats, Our Tools section, and platform-accent colors
  • Stats pipeline — automated sync from our docs _stats.json that powers the throughput tiles with deduplicated meeting, Loom, and scenario counts

The dev experience was a priority. We built an inline copy editor that only appears in dev mode — click any text block to edit, and it auto-commits and pushes on save. No more context-switching to markdown files.

Tech stack

  • Astro — static site generation with component islands
  • GitLab — CI/CD/Hosting
  • Markdown — type-safe frontmatter via CONTENT-FORMATS.md data contracts
  • Stats sync — JSON pipeline from internal docs to site components

Recently touched

  • 2026-07-06 Create AI integrations service page; add milestones/features in project tracker — assigned to Alex Open
  • 2026-07-06 Blog Posts (will update) Open
  • 2026-07-06 Create Pipedrive AI integration page In Progress
  • 2026-07-06 Launch paid ads for Metapipe & Metahub products In Progress
  • 2026-07-06 Update Finanzapp project description with app screenshots Open

Other projects in this case study

  • Brain

    Metawork Brain is the internal operating system we use to run the agency — and it's built as an MCP server, which means Claude and other AI assistants can directly query our brains. Every client…

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  • Education - Alex

    MWS: Education - Alex

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  • Education - Alona R

    MWS: Education - Alona R

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  • Education - Oleg

    MWS: Education - Oleg

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  • MetaBot

    MetaBot is the web product at metawork.studio/bot — a Pipedrive setup and configuration assistant. It runs the onboarding interview, walks visitors through setup and design decisions, and drives the…

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  • Sales

    Metawork.Sales

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  • Studio

    mwsinternal-A-8 Logins

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  • Website - V2.0

    Website running from 2023-2026.

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