Metabrain
MetaPipe
MetaHubWhat we built
MetaPipe is a production-grade Model Context Protocol (MCP) server for Pipedrive. We host it at metapipe.metawork.studio to give LLMs—specifically our MetaBot project—direct, structured access to CRM environments.
The core system is multi-tenant. It securely routes AI requests into client Pipedrive accounts.
We didn't just wrap the basic Pipedrive API. We built specialized tools for the operations that matter in a sales pipeline. MetaPipe handles smart email filing, where the agent reads the context, suggests a filing location, and can propose or create a deal directly from an email. We also handle pre-import data cleaning and deduplication. The tricky part was managing the dedupe merge logic. We had to ensure that when a lead is merged, the system deletes the duplicate record without losing the historical notes and activities.
We actively enforce CRM data hygiene. We built rules to prevent loose tasks by requiring a record link whenever the AI creates a new activity. Every CRM record we return includes a web_url so users can instantly click through to the Pipedrive frontend.
MetaPipe includes playbooks and guidelines for a healthy, well defined CRM. Instead of entrusting AI with the job of designing the right pipeline or defining fields (it's still bad), we implemented best practices that AI uses to tailor your Pipedrive.
A dedicated UI for deduplication is something we threw in just because. Native dedupe UI in Pipedrive sucks. Other tools are expensive. A healthy, dupe free CRM is a requirement for healthy sales and workflows.
Recently touched
- 2026-09-19 Production hardening of MetaClaw deploy (backups, systemd, TLS, firewall) Open
- 2026-09-16 File uploads without bytes in the model: single-use upload URLs on MetaPipe/MetaHub''s own host Done
- 2026-09-15 Enterprise tier Done
- 2026-09-14 MetaHub: collapse ~95 flat hs_* tools behind action routers and shorten the connector name (always-on tool-name cost) Open
- 2026-09-12 Replace the MetaHub HubSpot app with a user-level-access app Done
Other projects in this case study
MetaForm Premium
Forms you create in Claude or build in a few clicks. Much cheaper than Jotform or Typeform, much more powerful because every part can be customized through an AI chat. Submissions go straight to your…
Read case studyWebsite 3.0
This is the third major version of the Metawork website. We ditched Webflow entirely and rebuilt from scratch in Astro — a static site generator that gives us full control over content, components,…
Read case studyBrain
Running a boutique automation agency needs an internal system that never loses context. Metawork Brain is our own operating system, built as an MCP server so Claude can read and write our project…
Read case studyMetaForm
MetaForm — AI-driven form builder. Typeform-quality embeddable multi-step forms whose submissions flow straight into a CRM via MetaPipe-as-proxy. Multi-tenant admin MCP (built on metamcp-core) +…
Read case studyMetaMCP
Shared scaffold for all Metawork-built MCPs. Houses metamcp-core (auth/OAuth/Bearer/portal-token license/identity/infrastructure/deploy templates) plus the scaffold CLI. Whenever we start a new MCP…
Read case studyMetaBot
MetaBot is the web product at metawork.studio/bot — a Pipedrive setup and configuration assistant. It runs the onboarding interview, walks visitors through setup and design decisions, and drives the…
Read case studyMetaSales MCP
A sales brain for B2B teams. It knows your company, researches the prospect, writes the first email in your voice and saves it to the CRM. After the call it reviews the transcript and tells you what…
Read case studyWebsite - V2.0
Our agency website rebuilt in Webflow, running from 2024 to 2026. A complete ground-up redesign with custom portfolio system, blog infrastructure, Pipedrive landing pages, and bilingual…
Read case study