MCP
Model Context Protocol
MCP is an open standard for connecting AI applications to external systems. It gives an AI application a common way to work with the data and tools exposed by a connected server.
At Metawork Studio, MCP connections are part of the company brain. Metabrain adds your company context, playbooks, skills and rules above the tools.
Our MCP products:
- MetaPipe connects AI to Pipedrive. Set up, import, clean and report on your CRM from chat.
- MetaHub connects AI to HubSpot. The same CRM work, for HubSpot portals.
- MetaForm builds multi-step forms from chat. Submissions flow straight into your CRM.
What it connects:
- Tools an AI application can call
- Data sources the application can access
- Workflows exposed by connected systems
The available actions depend on the server, the connected account and its permissions. Connecting a tool does not replace your company processes or decide what the AI should be allowed to do.
Read the official MCP introduction or explore Metabrain.
Case studies using MCP
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Metawork.Studio
Running a boutique automation agency requires an ironclad internal operating
Case study -
OSI Global
OSI is a B2B enterprise company providing supply chain management, order processing, and sales operations solutions. Metawork designed and built a comprehensive lead enrichment and…
- Lead Enrichment Pipeline
- Contact Lifecycle
- Company Intelligence
- Order Processing
- Lead Gen Landing Pages
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Derek Rose
Derek Rose is a UK luxury fashion brand specializing in high-end apparel and accessories. Metawork built a comprehensive Pipedrive-based CRM and order management system including a…
- Pipedrive Setup
- Image Automation
- Inventory Management
- Order Processing
- Calendly Integration
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BISS 45
BISS is a multi-location dental practice chain in Germany, operating
Case study -
CREATIO AG
CREATIO AG is a Swiss real estate development company. Metawork built a suite of AI-powered automation workflows connecting their email inbox (Missive), HubSpot CRM, Google Drive,…
- Real Estate Deal Pipeline
- AI File Auto-Sorter
- Google Drive Integration
- Newsletter → Deals
- Missive → Notion
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PraxisMachen
PraxisMachen (Mission Niederlassung — German coaching and consulting practices) needed comprehensive CRM automation for lead management, email marketing integration, and invoicing.…
- Pipedrive CRM Setup
- Email Marketing Integration
- Lead Intake Automation
- Invoicing Automation
- Make.com Scenarios
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Dr. Schauer | CRM and a conversational Kanzlei stack
Kanzlei Dr. Schauer is a German tax and advisory firm. Metawork is rebuilding client acquisition in Pipedrive, from a qualification web form through classification to offer, and gi…
- Lead capture
- Classification
- CRM structure
- Kanzlei MCP
- Sync and alerting
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Railwayhero
Railwayhero is an international rail travel booking platform specializing in premium train journeys including The Ghan (Australian luxury train) and Rovos Rail (African luxury trai…
- Pipedrive CRM Setup
- Multi-Train Support
- Lead Capture & Routing
- Booking Data Sync
- Advanced Automation