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MCP

MCP

Model Context Protocol

MCP is an open standard for connecting AI applications to external systems. It gives an AI application a common way to work with the data and tools exposed by a connected server.

At Metawork Studio, MCP connections are part of the company brain. Metabrain adds your company context, playbooks, skills and rules above the tools.

Our MCP products:

  • MetaPipe connects AI to Pipedrive. Set up, import, clean and report on your CRM from chat.
  • MetaHub connects AI to HubSpot. The same CRM work, for HubSpot portals.
  • MetaForm builds multi-step forms from chat. Submissions flow straight into your CRM.

What it connects:

  • Tools an AI application can call
  • Data sources the application can access
  • Workflows exposed by connected systems

The available actions depend on the server, the connected account and its permissions. Connecting a tool does not replace your company processes or decide what the AI should be allowed to do.

Read the official MCP introduction or explore Metabrain.

Case studies using MCP