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CRM Home Improvement

South Florida Doors and Closets

South Florida Doors and Closets (SFDC) is a Florida-based home improvement business selling and installing custom doors, closets and interior storage systems. Metawork built a Pipedrive CRM ecosystem connecting Kixie and CTM call tracking, automated lead management, deal ownership routing, referral workflows and ongoing scenario monitoring to run their consultative sales process.

Duration 17 months
Tasks 170
Meetings 23
Looms 32
Scenarios 16
Industry Home Improvement

Recently touched

  • 2026-05-11 Fwd: Scheduling Open
  • 2026-05-03 Update workflow automation in Pipedrive (new trigger functionality) Done
  • 2026-04-30 Email Nikolai rep list w/ home addresses + coverage areas + fallback order — assigned to David (https://fathom.video/calls/651861771?timestamp=2307.806934999999) Open
  • 2026-04-30 David Shrager / Nikolai Sokolov - Work Session Done
  • 2026-03-10 Weekly billing report / change of arrangement Done

What we built

116hours
170tasks
16Make scenarios
17 monthsduration
  1. 01

    Lead Management

    Call tracking integration with Kixie and CTM (call tracking provider). Incoming calls automatically create leads in Pipedrive with source attribution. Lead deduplication, auto-conversion to deals based on activity, and archiving of inactive leads.

  2. 02

    Sales Automation

    Automated workflows: auto-convert leads to deals on first call, schedule follow-up tasks, assign deal ownership based on consultation assignment, cadence management for lead nurturing, referral automation with submission forms and deal creation.

  3. 03

    Data Integration

    Real-time sync of call metrics from external call tracking into Pipedrive deals. Lead source tracking across email, phone, and referral channels. Product assignment automation based on custom fields.

  4. 04

    Email & Communication

    Gmail integration for email syncing, email notification system for deal updates, SMS forwarding setup, activity tracking with notes and task scheduling.

  5. 05

    Analytics & Monitoring

    Weekly scenario monitoring, activity dashboards, usage metrics, training materials for team on Activity list views and lead management.

  6. 06

    Support & Optimization

    Continuous refinement of automation logic, handling edge cases (lead sources, product mapping), user training sessions, weekly health checks of all Make.com scenarios.

Client feedback

Nikolai is extremely knowledgeable in the CRM space – specifically Pipedrive. After 2 years, we now have reliable lead source tracking! He since helped us to streamline our processes and efficiencies on all levels. Thank you, Nikolai!

South Florida Doors & Closets

CEO

Projects

  • Ongoing Support

    Continuous improvement, automation development, and optimization of SFDC's Pipedrive-based sales ecosystem connecting call tracking, lead management, and revenue operations.

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