← Creatingway | AI outbound on Pipedrive
CRM Project Manufacturing

Creatingway | AI outbound on Pipedrive · Pipedrive Onboarding

How Metawork built an AI-written outbound engine from Apollo through Pipedrive into Lemlist, with sentiment-routed replies.

Duration 8 months
Tasks 20
Meetings 2

What was built

The first engagement with Creatingway, covering both halves of their funnel: the marketing site people land on, and the CRM the enquiry lands in.

Area Description
Landing pages The main landing page designed and built, then extended twice with new sections as the offer changed
3D product model The static how-it-works imagery replaced with an interactive 3D model, including load-time optimisation
Pipedrive setup Workflow automations and lead-funnel charts for the way the manufacturing enquiries actually arrive
Email templates Three Pipedrive email templates for the recurring replies
Site fixes Shortcode, logo link, footer phone and contact-page issues cleared as they surfaced

Tech stack

Technology Role
Pipedrive CRM, automations, email templates
WordPress The marketing site and its landing pages

Project stats: 20 tasks, ~148h.

Recently touched

  • 2023-03-08 Change link on logo Done

Other projects in this case study

  • Outreach Automation

    An outbound engine that researches, writes, sends and routes on its own: leads come out of Apollo, land in Pipedrive, get email and LinkedIn copy written per contact by two AI agents, and go out…

    What we built

    • Foundations
    • Cold email layer
    • LinkedIn layer
    • AI copy generation
    • Reply routing
    • Stop-sync
    Read case study

  • Site

    Ongoing work on the Creatingway marketing site after the landing pages shipped.

    What we built

    • Blog build-out
    • SEO fixes
    Read case study