← Creatingway | AI outbound on Pipedrive
CRM Project Manufacturing

Creatingway | AI outbound on Pipedrive · Site

How Metawork built an AI-written outbound engine from Apollo through Pipedrive into Lemlist, with sentiment-routed replies.

Duration 8 months
Tasks 2
Meetings 6

What was built

Ongoing work on the Creatingway marketing site after the landing pages shipped.

Area Description
Blog build-out Additional articles added under the blog section
SEO fixes Structural SEO issues on the site cleared

Tech stack

Technology Role
WordPress The marketing site

Project stats: 2 tasks, ~7h.

Other projects in this case study

  • Outreach Automation

    An outbound engine that researches, writes, sends and routes on its own: leads come out of Apollo, land in Pipedrive, get email and LinkedIn copy written per contact by two AI agents, and go out…

    What we built

    • Foundations
    • Cold email layer
    • LinkedIn layer
    • AI copy generation
    • Reply routing
    • Stop-sync
    Read case study

  • Pipedrive Onboarding

    The first engagement with Creatingway, covering both halves of their funnel: the marketing site people land on, and the CRM the enquiry lands in.

    What we built

    • Landing pages
    • 3D product model
    • Pipedrive setup
    • Email templates
    • Site fixes
    Read case study