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CRM Manufacturing

Creatingway | AI outbound on Pipedrive

Creatingway is a Shenzhen-based CNC machining and prototyping partner serving Western engineering teams. Over four years Metawork built their landing pages, onboarded them onto Pipedrive, and built an outbound engine that takes leads from Apollo through Pipedrive into Lemlist with AI-written copy per contact and reply routing back to the team.

Tracked hours
191
Tasks
53

Tracked hours by project, as a share of the client total

Tools used

  • Pipedrive
  • Apollo
  • Lemlist
  • Make
  • WordPress

What we built

  1. 01

    Lead supply

    Apollo enrichment and sourcing feeding Pipedrive, with the field schema and source tracking set up first

  2. 02

    AI copy per lead

    A Make.com scenario running two agents per contact, one researching the company, one writing email and LinkedIn copy in the client's voice

  3. 03

    Sending

    Apollo running cold-email and Lemlist the LinkedIn outreach

  4. 04

    Reply routing

    Replies classified for sentiment and routed; hot leads handed to the team in Pipedrive as a one-to-one conversation

  5. 05

    Stop-sync

    Blacklisted and interested contacts stop the sequence natively in Lemlist and Apollo

  6. 06

    Earlier phases

    Pipedrive onboarding with workflow automations and email templates, plus the marketing site's landing pages, a 3D product model replacing static imagery, and blog and SEO work

Projects

  • Outreach Automation

    An outbound engine that researches, writes, sends and routes on its own: leads come out of Apollo, land in Pipedrive, get email and LinkedIn copy written per contact by two AI agents, and go out…

    What we built

    • Foundations
    • Cold email layer
    • LinkedIn layer
    • AI copy generation
    • Reply routing
    • Stop-sync
    Read case study

  • Site

    Ongoing work on the Creatingway marketing site after the landing pages shipped.

    What we built

    • Blog build-out
    • SEO fixes
    Read case study

  • Pipedrive Onboarding

    The first engagement with Creatingway, covering both halves of their funnel: the marketing site people land on, and the CRM the enquiry lands in.

    What we built

    • Landing pages
    • 3D product model
    • Pipedrive setup
    • Email templates
    • Site fixes
    Read case study

Recently touched

  • 2026-09-24 Phase 6 — Lifecycle & ops (Make M5 archive sweeper, throttling, monitoring) In Progress
  • 2026-09-07 Setup — Apollo enrichment & cold email campaign (after domain warmup) Done
  • 2026-09-07 Outreach Automation Build — Apollo → Pipedrive → Lemlist Done
  • 2026-09-01 Incident — Apollo→PD lead flow stalled since 2026-07-26: Gemini step down → missing Email 1 vars → 711 contacts Not sent Done
  • 2026-08-25 Setup — Pipedrive workflow automations (fields done) Done