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← All case studies
CRM Automotive & Leasing

Neuwagen Online GmbH

Neuwagen Online GmbH is a German vehicle sales and fleet business whose enquiries arrive through forms, dealers and brokers. Enquiries now create or update Pipedrive records automatically, and customer and vehicle details carry through to the dealer tools.

Key Outcome

Enquiries from different sales channels arrive in Pipedrive with customer and vehicle details ready for the team.

Tracked hours
365
Tasks
400

Tracked hours by project, as a share of the client total

Tools used

  • Pipedrive
  • Make

What we built

  1. 01

    Incoming enquiries

    Forms, dealer websites and broker sources automatically create or update Pipedrive records.

  2. 02

    Customer records

    Existing contacts are matched automatically to reduce duplicates.

  3. 03

    Vehicle details

    The vehicle make and model are saved separately so salespeople can see what the customer requested.

  4. 04

    Dealer handover

    Customer and enquiry details are passed into AutoCRM and dealer tools without copying them by hand.

  5. 05

    Sales follow up

    Sending a brokerage email automatically adds a follow up task in Pipedrive.

  6. 06

    Ongoing care

    Weekly checks and repairs recover enquiries when forms or dealer tools change.

Neuwagen Online GmbH is a German vehicle sales and fleet business whose enquiries arrive through forms, dealers and brokers. Enquiries now create or update Pipedrive records automatically, and customer and vehicle details carry through to the dealer tools.

Client feedback

The Metaworks team provided us with highly competent and satisfactory support during the transition from Salesforce to Pipedrive. From the intensive consulting and planning phase to the final implementation, we always felt well advised. “Teething problems” were resolved quickly in a relaxed yet professional manner.

Fabian Ohle

Verkaufsteam, Neuwagen Online GmbH

Projects

  • Ongoing Support

    This project maintains vehicle enquiry handling across Pipedrive, AutoCRM and dealer tools. The sales team gets usable customer and vehicle details, with repairs when incoming enquiries stop arriving.

    Read case study

  • Vehicle Enquiry Automation

    This project saves incoming vehicle enquiries and prepares brokerage documents for the sales team. Documents can be generated when an enquiry arrives, reducing the details staff have to copy by hand.

    Read case study

Recently touched

  • 2026-11-10 Investigate: Pipedrive deal has no "Vermittlung gesendet" and "Vertrag bestätigen" activities (Joe request) Open
  • 2026-10-07 Email + XML file when a button is pressed in pipedrive (DealerDesk) Done
  • 2026-10-05 Pipedrive: contract follow-up automation "Nachfassung zum Vertrag" Done
  • 2026-09-24 Report/Dashboard: Lead Response Time vs Deal Win Rate (Joe request) Done
  • 2026-09-21 Neuwagen 2026 Support Done