← Kommunalverlag | Media sales in HubSpot
CRM Project Publishing

Kommunalverlag | Media sales in HubSpot · Newsletter

How Metawork modelled ad bookings, publication capacity and quoting in HubSpot for an Austrian publisher.

Duration 4 months
Tasks 9
Meetings 10

What was built

The editorial side of the publisher's newsletter operation in HubSpot, running alongside the Inxmail migration: the specs for what each newsletter contains, and the tooling the editors need to assemble one without leaving HubSpot.

Area Description
Newsletter specs Functional specs per newsletter, including the KOMMUNAL.Campus briefing
Shopware companion A lookup tool that pulls shop articles into HubSpot so an editor can drop the right product into a mailing
Unsubscribe footer Footer and unsubscribe handling brought in line with what the subscription model expects
Marketing permissions HubSpot marketing-area permissions sorted out so editors can clone and send their own emails

Tech stack

Technology Role
HubSpot Marketing email, subscriptions, lists
Shopware Source of the article data used in campaigns

Project stats: 8 tasks, ~5h.

Recently touched

  • 2026-09-03 Kontakt-/Unternehmens-Dedupe + Domain-basierte Zuordnung Open
  • 2026-06-16 Shopware → HubSpot Artikel-Lookup Companion Tool Done
  • 2026-06-11 Fwd: Shopware Logins Done
  • 2026-06-02 Newsletter Footer Abmelden Done
  • 2026-05-29 Kommunalverlag: Marie Strunze still can''t clone emails in HubSpot — review marketing-area permissions (only move-arrow visible, no clone option) Done

Other projects in this case study

  • HubSpot Subscriptions

    Advertising sales do not fit a standard CRM. A deal is not one amount, it is a set of positions booked into specific issues of specific titles, each consuming limited physical or online capacity on a…

    What we built

    • Object model
    • Capacity generator
    • Coded quote templates
    • Storno & Verschiebung
    • Invoicing
    • MediaSuite migration
    Read case study

  • Inxmail Migration

    Moving the publisher's newsletter estate off Inxmail into HubSpot: around 220,000 contacts across 22 lists, for two companies, without losing the consent record that makes sending them legal in the…

    What we built

    • Field mapping
    • Lists to subscriptions
    • Suppression
    • Tags & sources
    • GDPR record
    • Preference pages
    Read case study

  • HubSpot Onboarding

    The first phase with Kommunalverlag: getting the sales side of an Austrian publishing house onto HubSpot and getting the team to actually use it, before the far larger subscription and ad-booking…

    What we built

    • Analysis
    • Sales pipeline
    • Products & quotes
    • Contact import
    • First automation
    • User onboarding
    Read case study