Metabrain
MetaPipe
MetaHubWhat was built
Advertising sales do not fit a standard CRM. A deal is not one amount, it is a set of positions booked into specific issues of specific titles, each consuming limited physical or online capacity on a fixed publication date. This project models that in HubSpot and runs the whole order process on it, replacing MediaSuite and the spreadsheets around it.
| Area | Description |
|---|---|
| Object model | Custom objects for Medien, Erscheinungstermine, Kapazität and the ad positions on a deal, with the associations that let a booking reserve capacity and a cancellation release it |
| Capacity generator | A web UI that turns a new Erscheinungstermin into its capacity records and all four associations, instead of a manual cascade |
| Coded quote templates | Five templates on a custom HubSpot child theme covering Angebot, Auftrag and the credit-note variants, driven by the kv_aktion field on the deal |
| Storno & Verschiebung | Cancellations and postponements of already-invoiced positions become separate Gutschrift deals rather than edits to history, with the slot mirror kept consistent |
| Invoicing | Order data pushed onward into BMD, so the accounting system receives what sales agreed |
| MediaSuite migration | Objects, products, publication dates and capacities imported by script, with encoding remediation, dry runs, rollback records, duplicate merging and a delta import at cutover |
| Data repair | Backfill scripts fixed as real data surfaced problems: owner mapping, discount fields, Format and Land mapping, status sync, deals arriving without a customer |
| MobileForce | Objekt classification pushed from HubSpot into the MobileForce inventory so both sides name the same thing |
The migration ran in parallel with live selling, so the sequence mattered more than the speed: import, validate, reconcile against the source, then cut over.
Tech stack
| Technology | Role |
|---|---|
| HubSpot | Custom objects, coded quote templates, workflows, deals |
| Make.com | Integrations around the HubSpot core |
| BMD | The accounting system receiving order and invoice data |
| Shopware | Article lookups for the shop side |
Project stats: 194 tasks, ~115h, running since April 2026.
Recently touched
- 2026-09-26 BMD-Integration · Anzeigen-Rechnung (Order 2.0 XML) In Progress
- 2026-09-26 EXTRAPAID · 2027 setup & self-service tooling (separate invoice) Open
- 2026-09-26 Merge duplicate Ausgaben/slots from the MediaSuite import (minus variant wins) In Progress
- 2026-09-26 MBF Produkt- + Preisbuch-Sync via API (ersetzt die Export-Dateien aus KHBSRO-179) In Progress
- 2026-09-25 Atinder self-service admin web app: bulk ETs, Kapas, product/price-year maintenance In Progress
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