What was built
The editorial side of the publisher's newsletter operation in HubSpot, running alongside the Inxmail migration: the specs for what each newsletter contains, and the tooling the editors need to assemble one without leaving HubSpot.
| Area | Description |
|---|---|
| Newsletter specs | Functional specs per newsletter, including the KOMMUNAL.Campus briefing |
| Shopware companion | A lookup tool that pulls shop articles into HubSpot so an editor can drop the right product into a mailing |
| Unsubscribe footer | Footer and unsubscribe handling brought in line with what the subscription model expects |
| Marketing permissions | HubSpot marketing-area permissions sorted out so editors can clone and send their own emails |
Tech stack
| Technology | Role |
|---|---|
| HubSpot | Marketing email, subscriptions, lists |
| Shopware | Source of the article data used in campaigns |
Project stats: 8 tasks, ~5h.
Zuletzt bearbeitet
- 2026-09-03 Kontakt-/Unternehmens-Dedupe + Domain-basierte Zuordnung Open
- 2026-06-16 Shopware → HubSpot Artikel-Lookup Companion Tool Done
- 2026-06-11 Fwd: Shopware Logins Done
- 2026-06-02 Newsletter Footer Abmelden Done
- 2026-05-29 Kommunalverlag: Marie Strunze still can''t clone emails in HubSpot — review marketing-area permissions (only move-arrow visible, no clone option) Done
Weitere Projekte dieses Kunden
HubSpot Subscriptions
Advertising sales do not fit a standard CRM. A deal is not one amount, it is a set of positions booked into specific issues of specific titles, each consuming limited physical or online capacity on a…
Case Study lesenWas wir gebaut haben
- Object model
- Capacity generator
- Coded quote templates
- Storno & Verschiebung
- Invoicing
- MediaSuite migration
Inxmail Migration
Moving the publisher's newsletter estate off Inxmail into HubSpot: around 220,000 contacts across 22 lists, for two companies, without losing the consent record that makes sending them legal in the…
Case Study lesenWas wir gebaut haben
- Field mapping
- Lists to subscriptions
- Suppression
- Tags & sources
- GDPR record
- Preference pages
HubSpot Onboarding
The first phase with Kommunalverlag: getting the sales side of an Austrian publishing house onto HubSpot and getting the team to actually use it, before the far larger subscription and ad-booking…
Case Study lesenWas wir gebaut haben
- Analysis
- Sales pipeline
- Products & quotes
- Contact import
- First automation
- User onboarding