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CRM

LeasingLama

LeasingLama is a German vehicle leasing marketplace connecting multiple vehicle leasing companies (including Volvo, Subaru, and others) with customers. Metawork built and maintained a complex HubSpot-based integration system that automatically converted incoming vehicle lease inquiries into tickets, enriched them with company and contact data, generated lease proposal PDFs, and coordinated between sales teams and vendors. The group's sales arm ran on the same system and was covered by the same engagement.

Tracked hours
681
Tasks
564

Tracked hours by project, as a share of the client total

Tools used

  • Make
  • HubSpot

What we built

  1. 01

    Ticket Integration

    Multi-source inquiry ingestion: web forms, email forwarding, lead management platforms (Leasingarkt, GoLeasy, Emil Frey)

  2. 02

    Company & Contact Resolution

    Integration with CDSystem, the vehicle backend the client built themselves, fuzzy contact matching, company deduplication, multi-location support

  3. 03

    Ticket Enrichment

    Automatic extraction of vehicle inquiry and lead data and routing to the appropriate vendor

  4. 04

    PDF Generation

    Lease proposal (Leasingangebot) generation with company branding, leasing terms, vehicle details, customer information

  5. 05

    Vendor Coordination

    Lead distribution to vendor partners, email notifications, status tracking, multi-company handling

  6. 06

    Email Management

    Incoming mail parsing, automatic attachment extraction, bounce detection, email thread management

  7. 07

    Pipeline Management

    Multiple deal pipelines by source (Leasingarkt, Emil Frey, GoLeasy, external sources), stage automation

  8. 08

    Selbstauskunft & attachments

    Selbstauskunft PDF generation plus download helpers for the files arriving after submission

  9. 09

    Owner routing

    Deal owner set at creation, including the meeting scheduling with the sales rep who already spoke with the lead before

  10. 10

    Ongoing Support

    Weekly health monitoring, break recovery, data quality improvements, edge case handling

LeasingLama

Projects

  • Ongoing Support

    The maintenance stream behind the LeasingLama integration: a production system taking enquiries from several external portals every day, where a change on any one of those sources shows up as a…

    What we built

    • Health monitoring
    • Break recovery
    • Data quality
    • Configuration updates
    Read case study

  • NBS Support 2025

    The 2025 rebuild of the NBS lead layer, run as a handover rather than a delivery: every source scenario rewritten as v2, and the client's own automation specialist taken through it until the system…

    What we built

    • v2 lead scenarios
    • Alerting
    • Parallel deployment
    • Break handling
    • Training
    Read case study

  • NBS Support

    NBS is the arm of the LeasingLama group that handles leasing enquiries for the Emil Frey brands and their partner portals. Every channel arrives in a different shape, by email or by form, and each…

    What we built

    • Source pipelines
    • Lead parsing
    • Vehicle data
    • Documents
    • Owner routing
    • Data load
    Read case study

  • HubSpot Support

    Area Description ------------------- Ticket integration Multi-source inquiry ingestion from web forms, email forwarding and lead platforms (Leasingarkt, Emil Frey, GoLeasy) Company & contact…

    What we built

    • Ticket integration
    • Company & contact resolution
    • Ticket enrichment
    • PDF generation
    • Vendor coordination
    • Email management
    Read case study

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