← LeasingLama
CRM Project

LeasingLama · NBS Support 2025

How Metawork built a HubSpot system for a German vehicle leasing marketplace — inquiry-to-ticket conversion, contact enrichment, PDF proposals, vendor coordination. ~679 hours delivered.

Duration 9 months
Tasks 118
Meetings 1

What was built

The 2025 rebuild of the NBS lead layer, run as a handover rather than a delivery: every source scenario rewritten as v2, and the client's own automation specialist taken through it until the system was maintained in-house.

Area Description
v2 lead scenarios Every source rebuilt: Emil Frey offer portal, Landingpage Emil Frey, Leasingmarkt, NullLeasing, Mitarbeitervorteilswelt and Düren Consulting
Alerting An alert system put in front of the scenarios, so a broken lead flow is visible the same day
Parallel deployment Mail rules created, old scenarios switched off and previously received leads replayed, so nothing was lost at cutover
Break handling Bulk processing of accumulated breaks, with the phone and email format errors behind them fixed at the source
Training Working sessions covering the scenarios, error handling and the alerting, so the client team owns the system

Tech stack

Technology Role
HubSpot Deals, tickets, pipelines
Make.com The rebuilt lead scenarios and the alerting in front of them

Project stats: 118 tasks, ~61h.

Recently touched

  • 2025-08-14 NBS 2025 Support In Progress
  • 2025-07-02 [M06] Support Done
  • 2025-06-04 [M05] Support Done
  • 2025-06-04 [M03] Support Done
  • 2025-06-04 [M04] Support Done

Other projects in this case study

  • Ongoing Support

    The maintenance stream behind the LeasingLama integration: a production system taking enquiries from several external portals every day, where a change on any one of those sources shows up as a…

    What we built

    • Health monitoring
    • Break recovery
    • Data quality
    • Configuration updates
    Read case study

  • NBS Support

    NBS is the arm of the LeasingLama group that handles leasing enquiries for the Emil Frey brands and their partner portals. Every channel arrives in a different shape, by email or by form, and each…

    What we built

    • Source pipelines
    • Lead parsing
    • Vehicle data
    • Documents
    • Owner routing
    • Data load
    Read case study

  • HubSpot Support

    Area Description ------------------- Ticket integration Multi-source inquiry ingestion from web forms, email forwarding and lead platforms (Leasingarkt, Emil Frey, GoLeasy) Company & contact…

    What we built

    • Ticket integration
    • Company & contact resolution
    • Ticket enrichment
    • PDF generation
    • Vendor coordination
    • Email management
    Read case study