Creatingway | AI outbound on Pipedrive · Outreach Automation

What was built

An outbound engine that researches, writes, sends and routes on its own: leads come out of Apollo, land in Pipedrive, get email and LinkedIn copy written per contact by two AI agents, and go out through Apollo for cold email and Lemlist for LinkedIn. What comes back is classified and routed before anyone reads it.

Area	Description
Foundations	Pipedrive field schema, native integrations and outreach fields grouped so the CRM can carry the campaign state
Cold email layer	Apollo sequences with tag sync into Pipedrive, gated behind domain warmup
LinkedIn layer	A Pipedrive filter feeding Lemlist autosync, launched first while the email domains warmed
AI copy generation	A Make scenario running a research agent and a copywriter agent per lead, writing in the client's voice
Reply routing	A sentiment classifier that routes replies and hands hot leads to the team as a one-to-one conversation
Stop-sync	Blacklisted and interested contacts pause natively in Lemlist and Apollo, with Make only as a fallback
Recovery	When copy generation stalled, the backfill for 583 stuck contacts was run as an automated webhook re-trigger rather than by hand
Handover	A written guide, a walkthrough video and a branded PDF for the client's team, plus Telegram alerts when the flow stalls

Scoring was deliberately left out: Pipedrive Growth cannot score natively, and a custom Make scoring engine was judged more machinery than the funnel justified.

Tech stack

Technology	Role
Pipedrive	CRM, outreach fields, qualification, hot-lead handling
Apollo	Contact sourcing, enrichment and cold email sequences
Lemlist	LinkedIn outreach
Make.com	AI copy generation, reply routing, lifecycle sweeps, alerting

Project stats: 29 tasks, ~35h, running since May 2026.